Starbucks Launches Classics: A New Coffee Range Celebrating Indian Flavours

Starbucks has introduced the all-new Classics coffee range, a fine interpretation of India's rich cultural and sensory nuances. This launch commemorates the brand's 12 years in India, paying tribute to the country’s diverse sensory heritage. The Classics menu features carefully selected; India-inspired ingredients paired with meticulous preparation to offer a delightful coffee experience that marries local taste with consistent quality.

Crafted with the top 3% of Arabica coffee beans worldwide, the Classics beverages boast a light profile with the perfect balance of sweetness, texture, and temperature for Indian consumers. The range includes Classic Hot Coffee, a harmonious blend of rich espresso and milk, and Classic Iced Coffee, a refreshing mix of bold espresso, jaggery, and milk, starting at INR 150. To complement these beverages, the menu features Classic sandwiches, including the Chilli Paneer Sandwich, Spinach Corn Sandwich, Paneer Tikka Sandwich, Egg & Mayo Sandwich, and Chicken Salad Sandwich, enhancing every visit to Starbucks.

Sushant Dash, CEO of TATA Starbucks, remarked, “With more than a decade of history in India, we have been captivated by our country’s unique diversity, the vibrant cultural tapestry, and numerous streaks of ideas brewing around us. This inspired us to create a beverage lineup that is a true testament to the growing cultural confidence and pride of India. Meticulously crafted, each beverage is curated with top 3% Arabica coffee beans from the world to reflect the taste buds of the Indian consumer, combining it with our Third-Place experience to celebrate not just special occasions but everyday moments and conversations with loved ones. The Classic beverages are inspired by and for India.”

Since entering the Indian market in 2012, TATA Starbucks has expanded to over 454 stores across 67 cities, employing more than 3,800 partners (employees) and offering a blend of global and localised offerings.