ABDL and Roust Launch Russian Standard Vodka in India

Allied Blenders and Distillers Limited (ABDL) has partnered with Roust Corporation to introduce Russian Standard Vodka to the Indian market. This collaboration enhances ABDL's premium spirits portfolio and meets the growing demand for luxury beverages in India.

The partnership aligns with ABDL’s commitment to offering exceptional products, as Russian Standard Vodka is consistently ranked as the world’s top Russian vodka, holding a 30% market share in the premium category within Russia and exporting to over 85 countries. Crafted from the finest ingredients, including glacial water from Lake Ladoga and winter wheat from the Russian Steppes, Russian Standard ensures quality and sophistication.

With the vodka category in India exceeding 13 million cases and growing at over 20%, ABDL is set to make a significant impact in the premium segment. Pricing for the vodka range in Maharashtra will be ? 2,200 for Russian Standard Original, ? 2,600 for Gold, and ? 5,000 for Platinum.

Alok Gupta, Managing Director of ABDL, stated, “We are raising a glass to a new partnership as we join forces with Russian Standard Vodka, a brand that's synonymous with quality and sophistication. This strategic alliance is aligned with our vision of curating a premium portfolio.”

Ivan Alferov, CEO International of Roust, added, “We are excited to announce our strategic partnership with ABDL, a distinguished pan-India player. This collaboration marks a significant milestone for our company as we expand into one of the world’s most dynamic markets.”

This partnership not only signifies ABDL’s dedication to premium offerings but also positions it well for success in India's burgeoning luxury spirits market.