AGENCY
Rishabh Shrivastava
Creative Director, Digital Refresh Networks
“Edelweiss Mutual Fund, our trusted brand partner, has tasked us with creating a campaign that highlights the advantages of SIP (Systematic Investment Plan), with the central message being ‘Kaise Hoga? SIP Se Sab Hoga!’”
CLIENT
Niranjan Avasthi
SVP and Head, Products, Marketing and Digital, Edelweiss AMC
“Our new TVC campaign film celebrates the wisdom that transcends generations and highlights the transformative power of SIPs. At Edelweiss Mutual Fund, we believe in empowering individuals to achieve their long and short-term life goals.”
AGENCY
Kapil Batra
National Creative Director, Wieden+Kennedy India
“Shubman is called ‘The Prince of Indian Cricket’ for a reason. He has overcome challenges, won battles, and shattered perceptions to earn this title. In a similar vein, the G-SHOCK has gained its reputation as one of the toughest watches for good reason.”
CLIENT
Hideki Imai
Managing Director, Casio India
“We mark a pivotal moment in the journey of G-SHOCK in India. Our ‘Rise Above the Shocks’ campaign with Shubman Gill taps into the Indian ethos of perseverance and resilience, aligning seamlessly with G-SHOCK’s reputation for toughness and durability.”
