Swiggy’s 10th: A Balloon Pop and a ?10 Surprise!

As part of its 10th anniversary celebration, Swiggy has devised a unique way to delight its users. As part of the celebrations, Swiggy has introduced an innovative print advertisement featuring a real balloon, inviting readers to take part in an interactive experience that unveils a special birthday offer: Swiggy One for just ?10 over 4 months.

The ad, which appeared exclusively in The Times of India, Bangalore, is more than just an announcement—it’s an immersive experience. Hidden within the newspaper, the balloon adds a fun and interactive element that engages readers in the celebration. Once inflated, the balloon reveals a message offering Swiggy One at an unbeatable price, making it a genuine birthday treat for Swiggy users.

“Our 10th anniversary is a significant milestone, and we wanted to celebrate in a way that truly enhances the experience for our users,” said Mayur Hola, Swiggy’s Head of Brand. “This balloon-powered print ad does more than just announce our special birthday offer—it introduces a playful, sensory dimension that makes the interaction memorable. The concept of 'Swiggy app ka budday is aap ka budday' inspired us to give a return gift to our customers, much like how children give gifts on their birthdays. Offering Swiggy One at ?10 for 4 months is our way of showing appreciation for their unwavering support and loyalty over the past decade.”

Uday Mohan, COO of Havas Media India, commented, “At Havas, we pride ourselves on pushing the envelope—both literally and figuratively. Our long-standing collaboration with Swiggy, particularly for their 10th anniversary, demonstrates how traditional media can be reimagined to create unforgettable and meaningful customer experiences.”

This campaign is grounded in multisensory marketing, a strategy known to enhance user engagement and strengthen brand loyalty. By incorporating a physical element—a real balloon—Swiggy is not merely promoting a deal but crafting a memorable experience that resonates with users on multiple levels.

Swiggy’s commitment to redefining traditional advertising is evident in this campaign, akin to their recent mango-scented print ad for Swiggy Instamart, which invited users to “smell” the image of fresh mangoes. Both campaigns highlight Swiggy’s dedication to creating memorable experiences for its customers. As Swiggy celebrates this milestone, these creative efforts reflect the brand’s journey over the past decade and its vision for the future.