PVR INOX Pictures has announced an exciting collaboration with actress Ananya Panday to launch the #WhiteBirdKindnessCampaign. This initiative, unveiled on World Gratitude Day, aims to spread positivity and kindness in anticipation of the theatrical release of White Bird: A Wonder Story, directed by Marc Forster. The film, featuring an all-star cast including Helen Mirren, Bryce Gheisar, Gillian Anderson, and Orlando Schwerdt, will hit cinemas across India on October 4.
Adapted from R.J. Palacio’s best-selling novel, White Bird: A Wonder Story tells the moving tale of Julian Albans (Bryce Gheisar), who embarks on a transformative journey after being expelled from school, inspired by his grandmother’s (Helen Mirren) courageous story set against the backdrop of Nazi-occupied France.
Through her digital platform, So Positive, Ananya Panday shared an uplifting message on social media: “At So Positive, kindness is at the heart of everything we do! This World Gratitude Day, together with White Bird: A Wonder Story, we urge you to share your story of kindness that makes you feel truly grateful! Let’s fill social media with positivity and help make the world a kinder place, one story at a time."
Kamal Gianchandani, CEO of PVR Pictures Limited & PVR Limited, expressed enthusiasm about the partnership: “We are beyond thrilled to collaborate with Ananya Panday and So Positive for the #WhiteBirdKindnessCampaign, using social media to amplify the film’s message. White Bird: A Wonder Story is a poignant reminder of the importance of kindness, empathy, hope, and positivity, especially in today’s world. We are excited to bring this uplifting story to Indian audiences and hope they embrace its spirit of kindness in their daily lives.”
This campaign not only highlights the film’s themes but also encourages social media users to promote kindness within their communities, reinforcing the vital values showcased in White Bird: A Wonder Story.
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