Roff Renews Partnership with Pro Kabaddi League for 2024

Roff, the prominent tile adhesive brand from Pidilite Industries Ltd., is pleased to announce the renewal of its partnership with the Pro Kabaddi League (PKL) for its 11th season. This collaboration reinforces Roff’s commitment to its ‘crocodile-like grip’ proposition.

Manish Dubey, Chief Marketing Officer of Pidilite Industries Ltd., stated: ‘We are excited to extend our association with the Pro Kabaddi League for yet another thrilling season. Kabaddi is one of India's most beloved indigenous sports, and PKL provides a perfect platform to highlight Roff’s core promise of superior grip and lasting strength. Just as players demonstrate a strong grip through powerful tackles, Roff embodies these attributes with unmatched bonding strength, captured in our tagline ‘Magar ki Jakad’. By aligning with a sport that reflects our values of strength, resilience, and strategy, we continue to reinforce Roff’s leadership in offering advanced and reliable solutions for all tile-fixing needs.’

Roff will enhance its visibility throughout the tournament, with branding integrated at key moments of the game. This season will feature improved graphic integration to deepen the brand's impact, particularly during exciting moments such as the Super Tackle, further solidifying its message of a crocodile-like grip.

This ongoing association underscores Roff’s dedication to expanding its presence and solidifying its position as the preferred choice for tile adhesive among consumers in India and beyond, ultimately enhancing their renovation experiences.