BRAND: CROMPTON GREAVES CONSUMER ELECTRICALS LTD.
CAMPAIGN: HOTTEST DAY MEIN BHI #JALDICOOLING
AGENCY
“The pandemic has taught us the importance of our daily heroes who struggle through calamities while we live in a world serviced by them. As north India faces a terrible heat wave, there was a need to make sure that our delivery agents are also taken care of. Crompton stepped in to create a comfort pit stop for them.”
Gour Gupta, MD Tribes Group
CLIENT
“As we enter the multi-verse of instant deliveries, instant cool-down gains importance now like never before. Delivery agents, being at the receiving end of the scorching heat, deliver comfort at our doorstep. We wanted to take a step and provide support, creating a small difference for our heroes.” Pragya Bijalwan, CMO - Crompton Greaves Consumer Electricals Ltd.
BRAND: BRAND: BURGER KING
CAMPAIGN: #EKDUMPACHAAS
AGENCY
“Typically celebs are used in a campaign holding the product in their hand and rattling off reasons to believe. But this was Burger King, and we had to do things differently. Hacking is part of the brand DNA and thus, came the idea, what if we hack Hrithik Roshan into featuring in our ads!”
Pravin Sutar, Head of Creative, Leo Burnett Orchard
CLIENT
“At Burger King India, we are always discovering new ways to engage with our Gen Z & millennial guests. A never before, celebrity hack style content, based on the insight of the “Great Indian Jugaad” became the tenet of our #EkDumPachaas campaign.”
Kapil Grover, Chief Marketing Officer at Burger King India
BRAND: BHARAT MATRIMONY
CAMPAIGN: BECHOOSY
AGENCY
“Society has always looked at finding your match as the end goal, when in fact it is the beginning of the next forty years of your life. So, it is important to choose right. But we found that when a woman exercises her choice, she gets labelled as ‘choosy’. We wanted to turn being choosy into a good thing.”
Ajeeta Bharadwaj, Chief Strategy Officer of Wondrlab
CLIENT
“When women make their own choices tend to get ridiculed for being too picky. Men are never subjected to the kind of scrutiny. That’s why Bharat Matrimony seeks to put the spotlight on this issue by encouraging and empowering women to be choosy.”
Arjun Bhatia, Chief Marketing Officer – Matrimony.com
BRAND: THE MOMS CO
CAMPAIGN: #WHYCOMPROMISE
AGENCY
“With its new campaign, we would like The Moms Co. to become the first brand of choice for Mom and Baby backed by products that are gentle yet highly effective.”
Sukhleen Aneja, CEO, Beauty & FMCG Brands at The Good Glamm Group
CLIENT
“Over the past 5 years, The Moms Co. has become India’s go-to brand for safe and effective products and is trusted by over 2 million consumers. In this journey, we have found the perfect partner in Sonam A Kapoor.”
Malika Sadani, Founder & CEO, The Moms Co
