Sirona, one of the leading feminine hygiene brands from India, has launched a powerful new Raksha Bandhan campaign featuring the Impower Self Defence Pepper Spray.
Shining a spotlight on the stark safety divide between men and women, Sirona's latest Rakhi campaign encourages everyone to take active steps in protecting their loved ones by empowering them with the Impower Self-Defence Pepper Spray.
While men often feel relaxed and secure in daily situations like walking at night or taking a cab, women navigate a world where vigilance is an unavoidable reality. Impower Pepper Spray is a non-lethal self-defence tool designed to bridge this safety gap. It provides women with a device that can be used in unfortunate circumstances where they may need to protect themselves. The spray causes a severe burning sensation in the eyes, excessive tearing, breathing difficulty, extreme coughing, and a runny nose for about 45 minutes, giving women enough time to escape from danger.
Resonating with audiences across the nation, the campaign video has garnered over 1 million views.
"It is unfortunate that we live in a world where women have to constantly watch their backs," said Anika Wadhera, Head of Marketing at Sirona. "While we hope the world becomes a safer place for them, we must ensure that they can take their safety into their own hands. Our goal at Sirona is to empower women so that they feel confident and secure in their daily lives when they step out to achieve their dreams. Through the key messaging of the campaign, we want to reach out to men, highlight the safety divide, and encourage them to do their bit to ‘impower’ the women in their lives."
This Raksha Bandhan, Sirona invites everyone to step beyond traditional gifts and focus on meaningful gestures that ensure the safety and well-being of their loved ones. By gifting the Impower Pepper Spray, you not only express your love but also take a proactive step towards their protection.
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