GM Modular, one of India’s leading brands for modern electrical solutions, has launched its heartwarming Raksha Bandhan campaign, ‘Bandhan Nok Jhok ka,’ celebrating the unique and playful bond between siblings. This campaign aims to evoke nostalgic memories of childhood banter and the special connection that defines sibling relationships.
The campaign features a series of humorous and relatable scenes with a brother-sister duo. From playful teasing over chocolate to pranks involving smart home devices, the scenes capture typical sibling interactions. It culminates in a touching Rakhi exchange, where the brother gifts his sister GM speakers, highlighting their underlying affection. Throughout, GM Modular products are seamlessly integrated, demonstrating their role in contemporary family life.
Commenting on the campaign, Jayanth Jain, CEO of GM Modular, said, “Our ‘Bandhan Nok Jhok ka’ campaign is a tribute to the enduring spirit of Raksha Bandhan and the evolving nature of sibling relationships in the digital age. Through this campaign, we aim to connect with our audience on an emotional level while subtly showcasing how our products fit seamlessly into family life.”
The campaign video is now available on GM Modular’s official Instagram page. The advertisement incorporates GM Modular products into the narrative, featuring home automation switches and high-quality speakers, and concludes with a touching Rakhi moment, blending tradition with modernity—a perfect reflection of GM Modular’s brand ethos.
Campaign link : https://www.instagram.com/reel/C-u3k5Qyzsf/?igsh=MWE1aWI4dzR2ajJieA%3D%3D
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