Pepperfry, a leading name in India’s e-commerce furniture and home decor industry, unveils its new campaign, 'PehleTryAtPepperfry'. This fresh initiative uses humour to underscore the importance of experiencing furniture firsthand before purchasing. Despite the rise of online shopping, Pepperfry acknowledges the value of physically interacting with furniture.
The campaign features three engaging video ads that illustrate the potential downsides of not testing before investing. One ad compares the risk of choosing furniture without a hands-on experience to a bad haircut that can’t be easily fixed. Another ad draws a parallel to the unpredictability of an arranged marriage without prior acquaintance, while the third ad emphasizes the shortcomings of planning an outing based solely on pictures.
Archana K., Lead of Brand Marketing at Pepperfry, states, “We believe that experiencing our furniture first-hand can significantly enhance customer satisfaction and confidence in their purchase decisions. Our campaign 'PehleTryAtPepperfry’ is designed to remind customers of the importance of trying before buying, and with our extensive network of stores, we're making it easier than ever for them to do so. By visiting our stores, customers can touch, feel, and experience our furniture, ensuring they make the best choice for their homes.”
Pepperfry's new campaign reinforces the value of in-store experiences for significant purchases like furniture. By encouraging customers to visit their stores, Pepperfry supports a more informed and satisfying buying process.
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