ITC Sunfeast Dark Fantasy Launches "Big Fantasies" Initiative

ITC Sunfeast Dark Fantasy, a beloved cookie brand in India, has unveiled its latest initiative, "Big Fantasies: Give Wings to Your Imagination." This innovative programme aims to ignite creativity and imagination in children by merging art with futuristic technology.

The initiative by ITC Sunfeast was launched at St. Joseph’s School in Bengaluru, attended by children, parents, and distinguished guests. The event featured a panel discussion on the “Importance of Igniting a Child’s Imagination,” with notable speakers including Ms. Mandira Bedi, Mr. Prakasha Rao (former ISRO director), Dr. Megha Mahajan (DM- NIMHANS), and Rev. Fr. Rohan D'Almeida (Principal, St. Joseph’s School). The discussion emphasised the critical role of imagination in a child's holistic development, fostering creativity and problem-solving skills. Mr. Prakasha Rao highlighted the synergy between creativity and technology in shaping future generations.

Commenting on the initiative, Ali Harris Shere, COO, Biscuits and Cakes Cluster, Foods Division, ITC Limited, stated, "At ITC Sunfeast Dark Fantasy, we believe that the power of fantasy and imagination is critical for transforming kids’ lives from the ordinary to something truly extraordinary. With 'Big Fantasies,' we are proud to bring a never-before-seen tech on wheels in India, offering kids a unique platform to express themselves and see their fantasies come alive."

The programme features the "Fantasy Spaceship," a bus equipped with interactive screens that will travel to schools across India. This advanced technology transforms children's hand-drawn designs into vibrant digital creations, preserving their original charm. Once scanned, their artwork is digitally converted into 3D interactive characters, displayed on large touch-enabled screens within the Fantasy Spaceship.

Kicking off in Bengaluru, the campaign will soon be rolled out nationally, with the mission of igniting the imagination of children across the country. By blending art, science, and technology, the programme aims to create an immersive experience where children's imaginations become reality. To add a magical twist, Sunfeast Dark Fantasy announced a grand giveaway, offering select children the chance to visit NASA and experience real space exploration.