Movado Group Launches New Calvin Klein Watches Campaign in India

Movado Group, Inc. has launched the Fall 2024 campaign for Calvin Klein watches, featuring internationally acclaimed Bollywood actress and model Disha Patani. Directed and shot by Stas Komarovski, the campaign highlights the new collection’s sleek and minimalist timepieces.

“It’s always a pleasure connecting with the Calvin Klein team for these campaigns,” said Disha Patani. “I’ve been a fan of the brand for as long as I can remember, and I feel such an authentic connection to all their products. I love this season’s watches – they are bold yet delicate and add polished style to any outfit.”

“We are proud to continue the relationship with Disha for our new seasonal watch campaign. She effortlessly blends contemporary fashion with classic beauty,” said Caterina Miduri, Global General Manager, Calvin Klein watches and jewelry, Movado Group, Inc. “Her energy and confidence bring our Fall 2024 watch collection to life, perfectly mirroring the bold personality and sensuality of our timepieces,” she added.

In the campaign, Disha models timepieces designed with Calvin Klein’s modern aesthetic. The CK Pulse watch features a sleek, geometric-inspired case and minimalistic sunray dial with a mesh bracelet, lending a contemporary edge to its distinctive silhouette. The Twisted Bezel watch showcases crystal embellishment and a rich emerald green sunray dial for bright contrast. The Gleam watch features a minimalistic soft grey sunray dial and repeated coin-edge texture on its rose gold bezel, extending down the centre of its softly sculpted bracelet links.