Turkish Hazelnut and Haldiram's Launch Festive Mithais

Turkish Hazelnut, in collaboration with Haldiram's, has unveiled a unique collection of mithais just in time for the festive season. This partnership introduces eight premium hazelnut-based sweets, now available in select stores across Delhi and NCR. The new offerings combine the rich, creamy flavour of Turkish hazelnuts with Haldiram’s expertise in traditional Indian sweets, resulting in indulgent yet wholesome treats.

The newly introduced mithais include Turkish Hazelnut Katli, Turkish Hazelnut Lauj, Turkish Hazelnut Bites, Turkish Hazelnut Fusion, Turkish Hazelnut Crunch, Turkish Hazelnut Ladoo, Turkish Hazelnut Delight, and Turkish Hazelnut Dates.

As families gather to celebrate, these hazelnut mithais provide an excellent gift to share with loved ones. Turkish hazelnuts are known for their heart health benefits, cholesterol reduction, and energy-boosting properties. Consuming just 25-30 grams per day can provide 100% of the RDA for vitamin E, along with benefits such as improved skin, bone, and heart health. Turkish hazelnuts offer a nutritious snack that supports overall well-being and a balanced lifestyle.

Firat Sunel, Turkish Ambassador, expressed delight in the collaboration, stating, “We are proud to see Turkish Hazelnut partnering with Haldiram’s to introduce innovative mithais this festive season. This partnership not only brings a unique twist to traditional Indian sweets but also celebrates hazelnut’s rich flavour and Turkish heritage. Türkiye's long and proud history of hazelnut cultivation produces an impressive 65% of the world's hazelnuts. Its unique climate allows it to remain the world's largest exporter of premium hazelnuts. We believe this fusion of flavours will captivate consumers and offer a unique blend of taste and nutrition, creating a memorable experience for all.”

Mansi Ahuja, India Representative of Turkish Hazelnut, added, “This is more than just a festive partnership for us at Turkish Hazelnuts. It allows us to share the unique flavour and health benefits of hazelnuts in traditional Indian sweets while making it easier for consumers to enjoy this exceptional nut in everyday treats and festive gifting. Together, we aim to elevate the sweets market by offering products that delight the palate and promote a healthier lifestyle. By incorporating Turkish hazelnuts into Haldiram’s beloved confectionery, we are reimagining classic mithai to create a unique experience that celebrates the best of both culinary worlds.”

Kailash Agarwal, President of Retail at Haldiram’s, remarked, “We are excited to introduce a new range of hazelnut-based sweets this festive season. Not only do they satisfy your taste buds, but they also offer a healthier indulgence. This partnership enhances our offerings and celebrates both taste and wellness.”

Customers can find these Turkish Hazelnut mithais at select Haldiram’s stores in Delhi, Gurgaon, and Noida. They can also order online via Swiggy to share the perfect blend of flavour and health with their loved ones this festive season.