Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. As we turn 20, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
This week, we revisit possibly the biggest deal in the history of Indian advertising back then – Omnicom’s acquisition of Mudra in 2011. We had spoken to then-President & CEO of Omnicom, John Wren, who shared his insights on why Mudra was the perfect match for Omnicom’s ambitious expansion into India. For a blast from the past, travel back in time with us to the jury meet of e4m Golden Mike’s Awards 2011. Witness today’s top leaders in their early days.
