AGENCY
Kartikeya Tiwari
National Creative Director, FCB Kinnect
“Discounts are a big part of the Indian psychology, which makes it easy for AI to give an illusion of something genuine just by throwing a couple of mind-blowing offers around. This coupled with optimism bias was what led us to create a convincing fake brand called ‘Lulumelon’ and we hope that it bursts people’s bubble of invincibility.”
CLIENT
Ravi Santhanam
Group Head, CMO, Head-Direct to Consumer Business, HDFC Bank
“With ‘people’ at the core of our values, we believe in taking initiatives that educate and equip people for their safety. We have gone to great lengths with Vigil Aunty to spread awareness about financial fraud entertainingly, and with ‘End of Scam Sale’, we wanted to challenge people’s optimism bias and show them how susceptible they are to fraud.”
AGENCY
Prachi Bali
EVP and Business Head, Saatchi & Saatchi Propagate
“We have created a campaign that not only exhibits the transformative capability of education but also connects with the viewers on an emotional level. Through these films, we have knitted a yarn of touching and inspiring stories, each reflecting the success that comes with knowledge.”
CLIENT
Sumanth Palepu
Sr Director Global Sales & Marketing and Business Head, UPES ON
“The stories from the two campaigns, ‘Driving Tomorrow’ and ‘REBEL,’ highlight how education can create a big difference in people’s lives. Both campaigns tell us that education can shape your future, no matter how you choose to learn. UPES ON is all about supporting unique journeys and encouraging people to choose online degrees that match their dreams.”
AGENCY
Amit Nandwani
National Creative Director, Cheil India
“When it came to announcing the brand’s arrival in Mumbai, we wanted to cut through the clutter in the digital space. Rich CGI format seemed like a great option, but then we wanted to go beyond the usual format. So, we created a narrative using the mascot that could pique the curiosity of netizens and start conversations on social media.”
CLIENT
Ramit Bharti Mittal
Executive Chairman & Director, Gourmet Investments Pvt. Ltd.
“We are excited to bring P.F. Chang’s to India and our search ended with appointing Cheil India for this campaign. We hold a curious and celebratory attitude towards food and its experience, which has allowed P.F. Chang’s to win over the hearts of people not only with the distinct menu but also the soulful hospitality.”
AGENCY
Manish Kinger
Executive Creative Director, Schbang
“We intend to solidify the aura of trust around the brand. It was imperative to deliver on this objective with packaging that is consumer-first. Which is why we opted for humour over emotion as our language of communication. The creation of Bharosa Bhau was the first step in that direction - a brand champion that is relatable, witty and memorable.”
CLIENT
Madhvi Gupta
Head, Marketing, ESG and CSR, IIFL Home Finance
“We believe in transforming the dreams of our customers into reality by supporting them in their journey of home ownership and business needs. Our film captures the essence of trust and support, reinforcing that with IIFL Home Finance Ltd., you are not alone in the journey towards pursuing your dreams and can place your trust in the brand.”
