Equitas Small Finance Bank Launches ‘Beyond Banking’ Campaign for 8th Anniversary

Equitas Small Finance Bank is celebrating its 8th anniversary with the launch of its ‘Beyond Banking’ campaign, highlighting its commitment to empowering communities socially and economically. The campaign video illustrates the bank’s ongoing efforts to uplift low-income families across India.

Over the years, Equitas has engaged with communities to address their challenges through various initiatives. The bank has organised eye camps, offering essential services like free surgeries and spectacles, benefitting thousands in need. Additionally, it has facilitated job fairs to connect unemployed youth with employment opportunities, thereby promoting economic stability.

The Equitas Gurukul Schools have been pivotal in providing quality education to children from economically disadvantaged backgrounds, fostering personal growth. Furthermore, the bank runs tailored skill development programmes for women and youth, enhancing their employability and entrepreneurial skills.

Vignesh Murali, Senior Vice President & Head – Marketing at Equitas SFB, stated, “We view our customers as integral to our mission. This campaign aims to foster a sense of belonging among our stakeholders, connecting them to our goal of building a self-empowering society.” He added, “As we commemorate 17 years of our ‘Beyond Banking’ initiative, we are proud to reinforce our commitment to social well-being for all.”

The campaign serves as an inspiring testament to the transformative impact of Equitas’ initiatives on individuals and families. The bank invites everyone to join in this celebration of empowerment, underscoring that banking can drive holistic community development.