SBI Life Insurance, one of India’s most trusted life insurance providers, has partnered with the Paralympic Committee of India (PCI) as a Gold Sponsor for the Paris 2024 Paralympic Games, starting on 28th August 2024. This collaboration aims to engage sports enthusiasts worldwide while raising awareness about the importance of insurance in achieving financial security and empowering individuals to fulfil their dreams.
The Paralympic Games serve as a global stage where extraordinary athletes demonstrate that limitations are merely stepping stones to greatness. By partnering with PCI, SBI Life seeks to showcase its commitment to fostering independence, supporting inclusivity in sports, and empowering individuals to pursue their dreams despite challenges. The partnership aims to inspire millions to follow their dreams with courage, reinforcing SBI Life’s dedication to securing brighter futures for all.
Mr. Ravindra Sharma, Chief of Brand, Corporate Communication & CSR at SBI Life Insurance, commented: "Our partnership with the Paralympic Committee of India is a natural extension of our commitment to enabling individuals to pursue their dreams. Our para-athletes have overcome tremendous challenges to reach the global stage and represent our nation. They not only compete but challenge the status quo, inspiring us all to transcend conventional boundaries. SBI Life’s collaboration with PCI aims to highlight the incredible stories of grit, resilience, and determination of our para-athletes, motivating others to believe they can achieve their passions despite all odds, while securing the needs and aspirations of their loved ones."
He added, "At SBI Life, we continue our sports associations to connect meaningfully with our audience through relevant conversations. Supporting sports is more than just a gesture; it’s about empowering people to realise their extraordinary potential while ensuring familial responsibilities. Our partnerships truly reflect the spirit of 'Apne Liye, Apno Ke Liye.'"
Mr. Devendra Jhajharia, President of the Paralympic Committee of India, expressed gratitude for SBI Life’s support for the Paris Paralympics 2024. He said, “As the Indian Paralympic contingent is getting ready to better their Tokyo results, it is incredible to see the corporate support coming our way. Our athletes had a great run at Tokyo with 19 medals across disciplines, we’re hoping the contingent will gun for glory and try to outdo the Tokyo performance in Paris. We are delighted to have partnered with SBI Life who are one of India’s top Insurance brands. We would like to welcome them on board to celebrate and cheer our Indian heroes on their quest to conquer Paris.”
The stories of Paralympians are authentic, raw, and inspirational. As these athletes prepare for international competition, SBI Life remains dedicated to providing the financial security that allows individuals to face any uncertainty with confidence. This partnership represents a significant step in SBI Life’s ongoing efforts to contribute to a more inclusive society, where everyone is encouraged to pursue their dreams with the assurance of financial security.
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