BRAND: PharmEasy
Campaign: Sab uparwale ke haath mein hai
AGENCY: Leo Burnett
Agency
“Our films literally call out that upar wala has the same solution to all health problems as you – PharmEasy. This three-film campaign showcases the brands wide range of services and products with a light-hearted and fun execution in its signature PharmEasy style.”
Rajdeepak Das
CEO & Chief Creative Officer – South Asia, Leo Burnett
Client
“We have tried to convey to our users that all your healthcare needs are completely in your hands in this campaign following our usual quirky style of communication. And that they are easily available at your fingertips with PharmEasy and delivered safely to your home.”
Gaurav Verma
CMO, PharmEasy
BRAND: Shyam Steel
Campaign: Maksad Toh India Ko Banana Hai
AGENCY: Mogaé Media
Agency
“Inner strength is something that Shyam Steel gives to the buildings and infrastructure of new India and that’s precisely what Sonu Sood provided during the pandemic. That’s what inspired us to say – steel toh sirf ek bahana hai, maksad toh India ko banana hai.”
Harish Arora
Creative Director, Mogaé Media
Client
“The TVC reflects the brand’s thought in connection with Sonu’s exemplary work to assist people during lockdown. When it comes to influencing individual house builders, people at the bottom of pyramid remain the key focus of communication.”
Lalit Beriwala
Director, Shyam Steel India
BRAND: Whirlpool
Campaign: #EverydayCare
AGENCY: Lowe Lintas
Agency
“The extraordinary care is depicted through a heart-warming relationship between Kriti and her daadu, how she cares and adapts to his needs. The refrigerator’s adaptive intelligence acts a perfect foil to her in adapting intuitively to her changing needs.”
Naveen Gaur
Deputy Chief Executive Office, Lowe Lintas
Client
“We follow the philosophy of everyday care and believe that when you truly care for your loved ones at Whirlpool. Delivering such extraordinary care requires something extraordinary like the AI technology in the new bottom mount refrigerator that automatically senses and adapts to your changing needs.“
K.G. Singh
VP Marketing, Whirlpool of India
BRAND: SanDisk
Campaign: Go Extreme with Kalaari
AGENCY: FoxyMoron
Agency
“With this campaign’s strong visual storytelling and strategic media planning, we are confident that we will be able to effectively showcase SanDisk’s innovative technology and establish it as a brand of choice for the modern-day traveller.”
Prachi Bali
National Head Client Partnerships and Business Head North, FoxyMoron
Client
“The campaign highlights the SanDisk brand purpose of being a trusted partner for on-the-go content creators and the benefits of new SanDisk products like SanDisk Extreme portable SSDs and Extreme micro SD cards.”
Jaganathan Chelliah
Director, Marketing, Western Digital India