Agency: ARTE Media Tech Pvt Ltd.
Chief Creative Officer: Tejender Sharma
CEO: Rohit Sakunia
The brief from Flipkart was to be around ‘India will bounce back’ and the rebound will be stronger. The challenge was the limitation of time against which we were working. In mutual collaboration with the client team, the creative unit captured the essence of the brief through the tagline ‘Ao Phir Pakde Raftaar’.
CEO, ARTE Media Tech Pvt Ltd.
“As the country imbibes the model of a ‘new normal’ and businesses begin to adjust their operations, we want to ensure that our seller community is equally motivated and driven to play their roles in this pandemic. We wanted to reiterate our commitment towards their business development and hence this campaign has been developed to motivate them in this journey.”
Senior Director & Head - Marketplace, Flipkart
BRAND: Max Life Insurance Company Ltd.
Client: Max Life Insurance
Head of Planning and Strategy (client): Aalok Bhan, Direct & CMO and Rahul Talwar, Senior Vice President - Marketing
Planning team (client): Siddhartha Sharma, Sahil Rawal, Pragya Khanna, Abhey Bir
Agency: Saatchi & Saatchi Propagate
Executive Creative Director: Rohit Malkani
Creative Team (agency): Rohit Malkani, Chandrashekhar Dey, Abhishek Jain, Shalini Singh, Umesh Adhikari
The ‘Bharose ka Number’ project as it has come to be known, is our very first project with Max Life. The entire process from pitch to execution, was done on video calls, con-calls and online groups. It’s been an exhausting but fabulous collaborative experience with a marketing team that has backed us to the hilt.
National Executive Creative Director, L&K Saatchi & Saatchi
Claims and life insurance can be difficult to comprehend, but we believe this to be the most apt time to make the topics relatable for our customers. Through our new TVC, we wish to create greater customer awareness of the importance of claims paid ratio that one must trust when buying a life insurance policy.
Director and Chief Marketing Officer, Max Life Insurance Company Ltd.
BRAND: Livogen Tonic (P&G Health)
General Manager: Aditya Chandra
Planning and Strategy: Pritesh Angane, Ruhin Chatterjee
Creative Director: Sean D’Souza
Creative Team: Kriti Tiwari, Shams Shahid, Devipriya Bose, Anmol Mahajan Jinit Ghelani
Account Management: Vyom Vasavada
The core of ‘Raho Strong, Iron Strong’ was born from the understanding that we had to enable audiences to take action when the signs were clear, instead of writing them off as the effects of a hard day’s work. It was a campaign that needed a lot of agility, since it was planned and executed during the lockdown.
Chief Strategy Officer, Sparkt
“Livogen® Tonic’s new initiative #RahoStrongIronStrong seeks to empower women to be at their best by helping them recognize the symptoms of iron deficiency in daily life, and the actions they can take to prevent and overcome these through a balanced diet and right supplementation.”
Managing Director, Procter & Gamble Health Limited
BRAND: Mobile Premier League (MPL)
Agency: Taproot Dentsu, Mumbai
General Manager: Ayesha Ghosh
ECD: Pallavi Chakravarti
Head of Planning and Strategy: Shashank Lanjekar
Creative Team: Yogesh Rijhwani and Arshad Shaikh
Account Management: Gargi Vegiraju
“MPL has got some fantastic titles on its platform, and the multiple tournament formats and exciting prizes make the go-to even better. All we had to do was have fun and put the point across as sharply and simply as possible. It’s what I’d call a win-win situation.”
ECD, Taproot Dentsu
“The current set of films that Taproot Dentsu has delivered hits the nail on its head in terms of conveying MPL’s unique value proposition and will be running across TV, digital and OTT platforms. We hope these will help further cement MPL’s position as India’s biggest gaming app.”
VP, Growth and Marketing, MPL.