JK Lakshmi Cement Extends Partnership with Rohit Sharma for Fifth Consecutive Year

JK Lakshmi Cement (JKLC), a leading cement manufacturer in India, has announced the continuation of its successful partnership with cricketing icon Rohit Sharma as its brand ambassador. This extension highlights the shared values of strength, reliability, and excellence that both JKLC and Sharma represent.

Arun Shukla, President and Director of JK Lakshmi Cement, remarked, "Rohit Sharma’s exceptional talent has made him a beloved figure in India and beyond. His association with JK Lakshmi Cement has significantly strengthened our connection with consumers. We are delighted to continue this journey together, aiming to achieve even greater heights. Rohit's ambition mirrors our products' promise of durability and trustworthiness, allowing us to build lasting relationships with our customers."

Rohit Sharma, represented exclusively by RISE Worldwide, shared his enthusiasm: "I’m excited to continue my journey with JK Lakshmi Cement. Their commitment to quality and innovation aligns with my own values—always striving for excellence and pushing boundaries. Together, we’ve established a strong relationship with consumers, and I look forward to our future achievements."

As part of this renewed partnership, Rohit Sharma will feature prominently in JKLC’s advertisements and brand communications nationwide. The tagline “India’s Best Performer” has resonated well with consumers, contributing to increased brand recognition and enhanced business valuation.

The collaboration underscores shared values of excellence, customer focus, teamwork, trust, and integrity. As a leader both on and off the field, Rohit embodies the resilience and strength synonymous with JKLC’s products. The company anticipates another successful year with Rohit Sharma, reinforcing its position as a top cement brand in the market.