AGENCY
Alok Nanda
Founder and CEO at Alok Nanda & Company
“Our objective was to create a film that looks like an out-and-out Italian production, and that’s why we had an opera singer from Italy for the same. With sophisticated humour, an elegant cast, brilliant music, and a premium setting, we were able to stay true to the DNA of the product.”
CLIENT
Manish Airee
Sr. Vice President, ICA Pidilite
“This is the first time that we have released a film for our audience in India. We want to communicate to our consumers how persuasive design can be. Through this film, we want our consumers to know that ICA Pidilite’s good taste and great finishes are recognisable, and that they meet the same high-quality standards as in Italy.”
AGENCY
Srijan Shukla & Pratheeb Ravi
Heads of Creative & ECDs, Publicis Worldwide
“The campaign says that the way in which we lead our everyday lives is much like doing an SIP. The idea was there for the taking, and we were lucky enough to reach first. It’s so relatable and true that the challenge was to keep the execution as honest as possible, and that’s what we have tried to do.”
CLIENT
Amaresh Jena
Head-Marketing & Digital Business, HDFC Asset Management Co. Ltd.
“We believe that an SIP is not only one of the simplest and most hassle-free ways to grow one’s investment and accumulate wealth, but it also compliments our way of life. As an organization, we aim to educate a wider audience and increase their awareness about SIP through this Investor Education Initiative.”
AGENCY
Puneet Kapoor
Chief Creative Officer, South, Ogilvy
“‘Shaadi toh jaise ek beautiful si saree hai’ is an impeccable juxtaposition of a saree to a wedding, both playing an indelible part in creating everlasting memories. For us, the creative idea perfectly captured the essence of the saree and the Indian wedding. It is a celebration of tradition, creativity, and innovation.”
CLIENT
Shalini Gupta
General Manager, Taneira
“The campaign is a creative exemplification of the parallels between sarees and weddings. Weddings, like sarees, have undergone a remarkable transformation and today, harmoniously synchronise age-old traditions and new age creativity, to present a version whose appeal transcends generations, and occasions.”
AGENCY
Aroop U. Deb
Founder - Director at D&A Studios
“A credible brand brings incredible opportunities for everyone associated with it. This is what resonates in the film. It was an honour to get to design and execute such a clear, crisp, and stylish communication for Siyaram’s, and the icing on the cake was Aparshakti Khurana’s sheer talent and effortless performance.”
CLIENT
Prashant Awasthi
General Manager of Marketing, Siyaram Silk Mills Ltd
“Our intent with this influencer-led campaign was to tap into the younger segment of our TG and convey our message to the youth by roping in Aparshakti Khurana. His synergy blends well with our brand. With our inquisitive marketing approach, we were able to launch the campaign in style and with an interesting angle.”
