SuperBottoms launches ‘It Feels Right’ campaign featuring Alia Bhatt

SuperBottoms, a leading brand in sustainable direct-to-consumer (D2C) reusable cloth diapers, proudly unveils its latest campaign, ‘It Feels Right’. Starring Alia Bhatt, the brand's investor and ambassador, this campaign offers a heartfelt tribute to the comfort, quality, and eco-friendly values that underpin SuperBottoms' product range.

The "It Feels Right" campaign is designed to celebrate both the emotional and physical satisfaction that comes with choosing the best for one’s baby. Central to the campaign is the emphasis on how SuperBottoms' high-quality cloth diapers, made from organic cotton, are absorbent, economical, and free from harmful chemicals—unlike disposable diapers. By highlighting the innate parental instinct to offer superior comfort and safety, ‘It Feels Right’ resonates with the joy and fulfilment of making thoughtful, responsible choices.

SuperBottoms’ dedication to sustainability and excellence ensures that every product meets stringent quality standards while supporting a greener planet. Alia Bhatt’s involvement in this campaign connects with parents on an emotional level, reinforcing that choosing SuperBottoms is not merely a decision, but a gratifying experience that truly feels right.

Pallavi Utagi, CEO & Co-founder of SuperBottoms, shared her thoughts on the campaign: “At SuperBottoms, we recognise that parenting is driven by a profound desire to provide the best for your child. Our latest campaign encapsulates the deep satisfaction derived from selecting products that merge unparalleled comfort with eco-friendly values. We aim to assist families in making informed choices that benefit both their children and the environment.”

In her role as Investor and Brand Ambassador, Alia Bhatt expressed her enthusiasm: “As a mother, I am delighted to partner with SuperBottoms in their mission to build a sustainable future for our children. Their dedication to creating eco-friendly diapers that do not compromise on safety or comfort empowers us as parents to make meaningful choices. I am thrilled to contribute to this positive change for our kids and the planet.”

With over 500 retail stores across India, SuperBottoms ensures that its products are readily available to parents nationwide. Additionally, parents can conveniently shop for their favourite products via the brand’s website, www.superbottoms.com, and on major e-commerce platforms including FirstCry, Blinkit, Zepto, Amazon, Flipkart, Myntra, JioMart, and Ajio.

Beyond their renowned cloth diapers, SuperBottoms has expanded its product range to include bumwear that prioritises both the safety of babies and environmental sustainability. The brand’s success is a testament to the rising demand for sustainable alternatives and the impact of community-driven business models.