AGENCY
Deven Munjal
Director, Yellow Beetle Films
“The biggest challenge was creating a clutter-breaking campaign with Jacqueline being featured in the men’s innerwear category. Many women in our country shop for innerwear for the men in their households and that inspired us to build the narrative, and write the story.”
CLIENT
Ashok Kumar Todi
Chairman, Lux Industries
“This is the first time, a men’s hosiery brand has engaged with a woman celebrity for promoting its products. We hope this will take the brand to newer heights and create a deeper connection with its discerning consumers.”
AGENCY
Anupama Ramaswamy
Chief Creative Officer, Havas Worldwide India
“The Vivo Y100 is a gorgeous phone, so the launch campaign needed to have style written all over it. To bring this alive, we made a music video, seamlessly integrating with the product shots along with its main features.”
CLIENT
Yogendra Sriramula
Head Brand Strategy, Vivo India
“We are delighted to launch this trendy campaign with one of India’s youth icons, Sara Ali Khan. Her personality matches the uber stylish Vivo Y100.”
AGENCY
Mitali Sharma
Vice President, Content Development, Supari Studios
“Fragrance is a powerful thing that plays an important role in how we feel every day. With this vibrant film for Skinn by Titan, we wanted to celebrate this phenomenon, while accentuating the stunning floral inspiration behind the two variants of the new range.”
CLIENT
Kanwalpreet Walia
Marketing Head, Fragrances & Fashion Accessories, Titan Company Ltd.
“We intended to communicate the experience of Noura visually, and this digital film artistically conveys it. Supari Studios has been able to bring alive the Noura proposition in a very sensorial way through a memorable brand film.”
AGENCY
Rohit Dubey
Executive Creative Director, Ogilvy Mumbai
“Technology definitely brings in efficiency, however, human touch ensures empathy. Trust amps up when there’s a face attached to the promise. ‘Rishta Aap Se Hai, Sirf App Se Nahi’ is a distilled panacea in the kerfuffle of technology manifesting in various forms, including the latest A.I and bots.”
CLIENT
M V S Murthy
Chief Marketing Officer, Federal Bank
“The core idea of ‘Rishta Aap Se Hai, Sirf App Se Nahi’ comes from our secret sauce that includes commitment, agility, relationship orientation, ethics, and sustainability. This campaign is representative of how we conduct ourselves as a team. We have unified our physical and Digital spaces with this approach.”
