AGENCY
Puneet Kapoor
Chief Creative Officer, Ogilvy South
“Isn’t it great when a fabulous brand asset like the Titan tune, can be adapted and used creatively to convey different messages and connect with audiences in new ways? In this case, it delivers a bold ‘no’ in the face of the judgments the world throws at you.”
CLIENT
Sirish Chandrashekar
Marketing Head, Titan
“The #LoveYourselfBoldly campaign aligns with the brand’s continued endeavour to normalise a woman’s choice to put herself above all else. After breaking several misconceptions about herself, Alia Bhatt became an ideal choice to augment the message of the campaign.”
AGENCY
Himanshu Arora
Co-Founder, Social Panga
“While the film focuses on one set of communities facing discrimination, our Digital outreach for it transcended into sensitizing people about larger cultural discrimination that’s rampant in our country. We stayed focused on spreading the message of access to good healthcare for all.”
CLIENT
Sanjeev Vashishta
MD & CEO, Pathkind Diagnostics Pvt Ltd.
“We at Pathkind are of the firm conviction that discrimination of any sort, whether it is on account of colour, religion, creed, caste, or gender of the people should be stemmed forthwith. What makes our country so fascinating is its vibrant and kaleidoscopic culture that binds us all to bring out Unity in Diversity.”
AGENCY
Abhay Kumar
Brand Co-ordinator, The Tasweeq Studio
“With this three-minute, fifteen-second film, we wanted to convey many emotions, so we were clear from the start what we wanted to communicate to our audience — emotional connect, storytelling, social message, and strategic placement of our brand. I think it turned out to be beautiful and heart-warming.”
CLIENT
Sudarshan Budhia
MD & CEO of Julahaa
“Working on a campaign of this scale has been really refreshing. This one is special for us because a lot of emotions were involved with this campaign. For a long time, we were looking for an opportunity to promote our traditional ancient heritage and our Indian culture of gifting.”
AGENCY
Rensil D’Silva
Writer & Director (of the campaign), Ignition Films
“In a world where relationships are becoming increasingly fragile, Shyam Steel’s new campaign taps into a unique insight – relations become stronger when they’re flexible. And it is this insight that is the baseline of this campaign.”
CLIENT
Lalit Beriwala
Director, Shyam Steel
“The digital film reflects the brand’s thought in connection with Vijay’s exemplary hard work, charm, and flexibility in leading the way to a progressive and unified nation. The campaign will help the brand to build a stronger connection with its target audience in the southern market.”
