Dove, a leading name in beauty and personal care, has further cemented its reputation with the launch of its new Glycolic+ Hydration hair care range. This innovative line is designed to address dry, damaged hair by harnessing advanced skin science principles to restore essential moisture.
The Glycolic+ Hydration range features Hydra-Glycol, a blend of potent hydrating ingredients including Keratin actives, Glycerine, and Glycolic acid. This scientifically formulated combination aims to revitalise parched hair and provide up to 100 hours of hydration. The range includes a shampoo, conditioner, and spray serum, each crafted to offer a multi-sensory experience that promises to look and feel luxurious.
Sairam Subramanian, Vice President, Hair Care, HUL, said, “At Dove, we recognise that dryness is one of the first signs of damage and that your hair needs hydration. We are thrilled to launch Dove Glycolic+ Hydration which will help our consumers address unmanageable, dry hair and make them feel confident with hydrated, fluid smooth hair. Rooted in purpose and driven by science, this launch accentuates Dove's promise to cater to the diverse hair needs due to damage.”
The Dove Glycolic+ Hydration range is now available at major retailers and e-commerce platforms nationwide. Lab tests show that the Dove Glycolic+ Hydration range provides up to 100 hours of hydration compared to standard non-conditioning shampoos with regular use. (H&A Study 2019)
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