AGENCY
Manish Bhatt
Founder Director, Scarecrow M&C Saatchi
“The challenge and most delightful part of this campaign was to encapsulate all of it and the many facets of Thanjavur in precisely 3 minutes and 27 seconds.”
CLIENT
Sunil Nayak
CEO of Reliance Jewels
“We are proud to present our Thanjavur collection this Akshaya Tritiya across India. It captures the essence of the rich heritage of Thanjavur in Tamil Nadu.”
AGENCY
Gaurav Nabh
Founder & Director of Korra
“This campaign exhibits a whole new brand perspective, and changes the way the world looks at beauty. I am quite hopeful that it’s going to move hearts and make us self-question the very meaning of the word, beautiful.”
CLIENT
Ghazal Alagh
Co-founder and Chief Innovation Officer, Mamaearth
“With the launch of the new campaign, we aim to redefine the meaning of beauty beyond external features, and inspire people to recognise the charm and endearing qualities of good deeds.”
AGENCY
Ankur Suman
Partner and ECD, RK Swamy
“Since the narrative had to create an emotional bond with the home-seekers, we went to ground zero, talked to the people, and experienced their culture as well as behaviours before putting pen to paper.”
CLIENT
Devarshy Ganguly
Head of Marketing, Magicbricks
“This campaign is a reflection of our deep understanding of these cities and how we are best placed to serve as a gateway for customers to find their dream homes.”
AGENCY
Talha Bin Mohsin & Mahesh Parab
Executive Creative Directors, Ogilvy India
“The campaign needed to convey the magnanimity of an offering like Befit Cover. We knew the reaction it would draw from Indian masses would be massive. And with that, we didn’t have to look very far to get inspiration for our #UnbelievableButTrue campaign.”
CLIENT
Sheena Kapoor
Head of Marketing, Corporate Communication and CSR at ICICI Lombard
“Our campaign emphasises the #UnbelieveableButTrue proposition through films that are quirky and witty, coupled with an endearing banter about how a science professor, matter-of-factly alludes to aliens and dragons.”
