Kotak Private celebrates its 20th Birthday with a buzzing multimedia campaign

Kotak Private Banking, a division of Kotak Mahindra Bank Limited (“KMBL” or “Kotak”), proudly commemorates two decades of excellence in the Indian private banking industry with its first-ever multimedia campaign. The campaign, spanning print ads, out-of-home (OOH) displays, and digital platforms, celebrates Kotak’s investment credentials and its impact on some of India’s most affluent families, including 58*% of the country’s wealthiest individuals.

Kotak Private goes beyond basic investments, assisting UHNI (Ultra High Net Worth Individuals) and HNI (High Net Worth Individuals) clients in more than just wealth management.

The meticulously crafted multimedia campaign features visually captivating advertisements that showcase the comprehensive solutions and bespoke services offered by Kotak Private. With modern tech-based solutions, Kotak Private claims to be synonymous with innovative investment opportunities.

Oisharya Das, CEO - Kotak Private Banking, Kotak Mahindra Bank, at the campaign launch, said, “We are delighted to celebrate two decades of serving our clients with cutting-edge investment solutions. As a leading Private Banking firm, we adapt to evolving needs of our diverse clientele. Our new multimedia campaign pays tribute to our clients; who are integral to our journey helping us maintain our position as India’s pre-eminent Private Banker.”

Commenting on the campaign, Rohit Bhasin, Head - Retail Liabilities Product and Chief Marketing Officer, Kotak Mahindra Bank, added, “Our multimedia campaign reflects our innovative approach and unwavering commitment to staying ahead of industry trends.  When it comes to reaching our target audience, we will focus on premium platforms they actively engage with, ensuring our campaign resonates effectively with top UHNI and HNI families. By tailoring our approach to these specific channels, we aim to showcase our bespoke offerings and reinforce our investment expertise, further strengthening our position as a provider of excellence in private banking.” 

This campaign will feature in leading national and internationally renowned luxury and lifestyle titles that cater to the discerning audiences. With a focus on aesthetics and messaging, the advertisements are designed to resonate with high-value clients, reflecting their sophisticated tastes and financial aspirations.