Philips celebrates the ‘Journey of Motherhood’ for Breastfeeding Week 2024

Philips has launched a new campaign video for Breastfeeding Week 2024 as part of its #ShareTheCare initiative. This video aims to connect with new parents through a heartfelt portrayal of the motherhood journey.

The Philips Avent campaign brings attention to the often challenging and solitary path of motherhood in India. It underscores the sacrifices mothers make, striving to provide the best for their children while frequently setting aside their own needs. Philips Avent’s focus extends beyond infant care, with products designed to support the whole family.

The video begins with a scene featuring three mothers who share their breastfeeding experiences. Each mother is shown in a separate room, with their husbands and families watching through a live feed. The mothers discuss both the emotional and physical aspects of breastfeeding, including the joys and nutritional benefits of breast milk, as well as the common challenges such as latching difficulties and physical discomfort.

The film also captures the reactions of the fathers and families as they listen to the mothers’ stories. Their expressions reflect empathy and a desire to support their loved ones. This leads to a poignant moment where one husband surprises his wife with a Philips Avent Electric Breast Pump. The video captures the mother’s grateful reaction, illustrating the practical support that Philips Avent products can provide.

Vidyut Kaul, Head of Personal Health, Philips Growth Region, expressed his feelings towards the video. He said, "At Philips, we are dedicated to supporting mothers every step of the way. This campaign video is more than just a social endeavour; it's a reflection of our commitment to supporting families. Our Philips Avent range of products are designed for comfort and convenience, empowering mothers to nourish and care for their babies with ease. Through our #ShareTheCare initiative, we aim to create a supportive community where families can thrive, enhancing the breastfeeding experience and fostering strong bonds between parents and children."

Philips Avent’s focus on improving breastfeeding experiences through innovative products and supportive initiatives underscores its dedication to families and the important connection between parents and their children.