AGENCY
Kalyani Srivastava
Joint President, Rediffusion Brand Solutions
“Our campaign thought for ‘Kaise Ka Cancer’ was based on extensive research. We realised that there is a bigger disease than Cancer. It’s the condition of the unknown. The first step to beating cancer is to have answers to questions.”
CLIENT
Deepshikha Goel Surendran
Head of Brand and Marketing Communications, Tata Trusts.
“The ‘Kaise Ka Cancer’ campaign, highlights Tata Trusts’ efforts in supporting cancer patients throughout their cancer journey.”
AGENCY
Aalap Desai
CCO, Creative Experience, West, Dentsu Creative India
“We knew that the campaign needs to showcase real people and their stories. We hit upon a very simple idea – when you keep moving forward, you leave something behind. What worked best in this film is the simplicity of storytelling.”
CLIENT
Darshana Shah
Head-Marketing & CX, Aditya Birla Capital
“When we were planning our ABHI brand campaign, we wanted our ‘Health First’ focus to come to life through our own customers’ stories of how they have achieved the best versions of themselves by walking 10000 steps daily.”
AGENCY
Suyash Khabya
Creative Head, The Womb
“Sebamed doesn’t beat around the bush. It talks straight, honestly, and the truth. Sebamed is a challenger brand, and will keep questioning the status quo. That’s the tone we have maintained for the brand.”
CLIENT
Shashi Ranjan
Country Head, Sebamed
“Through #UmeedNahiSach campaign, Sebamed reiterates its commitment towards integrity in communication, and urges consumers to switch to Sebamed range of Skin and Hair care products. I am sure this will resonate well with our audience.”
AGENCY
Sukesh Nayak
Chief Creative Officer, Ogilvy India
“The campaign brings out the beauty of anonymous generosity. The idea came from the insight on how even though culturally we are a land of generous people, we also love talking about it. But true generosity and happiness come through selfless giving, which is far sweeter.”
CLIENT
Ajay Konale
Director Marketing, Nutrition Category, Coca-Cola India and Southwest Asia
“Our latest campaign ‘Aam Wali Dildaari, Bina Naam Wali Dildaari,’ aims to spread the message of true happiness and joy through selfless generosity that seeks no reward or recognition.”
