Merino Laminates' 'Be Different' Campaign: A Stylish Twist for Your Home

Merino Laminates, a well-known name in decorative laminates and surface solutions, has launched a new 360° pan-India brand campaign. The campaign, conceptualised by Lowe Lintas, introduces the brand's new message, "Be Different", encouraging homeowners to rethink their approach to interior design by choosing laminates that reflect individuality and personal style.

The central film uses a straightforward visual device to prompt viewers to move beyond conventional choices and opt for more unique and appealing laminate options. Actress Isha Talwar stars in the campaign, helping bring the message to life and inspire a new wave of home transformations.

Parveen Gupta, Chief Marketing Officer at Merino Group, stated, “At Merino, we empower customers to create interiors that are as unique as they are. Our ‘Be Different’ proposition reflects our commitment to offering distinctive designs that help individuals make confident style statements in their homes.”

The campaign also highlights the Sampada Collection, a first-of-its-kind offering in India, featuring laminate designs inspired by Indian art and heritage. This exclusive collection aims to redefine laminate designs and set new standards in the interior design industry.

Vasudha Misra, President (Creative) at Lowe Lintas, shared her thoughts on the campaign: "Our work for Merino moved seamlessly from pitch to production, culminating in a project that still brings a smile every time we watch it. Based on a simple myth, it led to a visually engaging and memorable execution."

The campaign is now live across multiple online and offline platforms, aiming to reach a wide audience and inspire them to transform their homes with Merino’s unique laminate offerings.