L’Oréal Paris Appoints Alia Bhatt as Global Brand Ambassador

L’Oréal Paris, the world’s leading beauty brand, has announced Alia Bhatt as its new global brand ambassador. The acclaimed actress and producer will begin her role in September 2024, joining a prestigious lineup of international spokespersons including Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, and Camila Cabello.

Alia Bhatt, named one of Time Magazine’s 100 Most Influential People of 2024, is celebrated for her diverse filmography and impactful presence across various industries. Her appointment underscores L’Oréal Paris’s commitment to inclusivity and empowerment, values that Alia exemplifies through her advocacy and global influence.

Delphine Viguier-Hovasse, Global President of L’Oréal Paris, commented: “We are thrilled to welcome Alia Bhatt to our family. Her dedication to promoting inclusivity and her influence in both Indian and global cinema make her an ideal ambassador for our brand. Alia’s commitment to female empowerment and sustainability aligns perfectly with our mission to uplift and inspire women around the world.”

In response, Alia Bhatt expressed her excitement: “Joining L’Oréal Paris is a thrilling opportunity. I admire the brand’s innovation and dedication to celebrating women’s empowerment. I look forward to contributing to L’Oréal Paris’s mission of making every woman feel valued and empowered.”

The announcement marks a new chapter for L’Oréal Paris as it continues to celebrate and support women globally through its transformative beauty products and campaigns.