Archies, the legacy gifting brand, has launched an ad campaign, this festive season, to celebrate the joy of Raksha Bandhan.
This digital campaign is launched to celebrate the enduring love and unbreakable bonds between siblings. From petty fights over the TV remote to complaining about each other to parents and covering for one another in adulthood, Archies aims to highlight the cherished memories and deep connections that make this festival special.
The video elegantly captures the emotions, affection, and rituals of Raksha Bandhan, showcasing how Archies' extensive gift range can enhance and make the occasion even more memorable. Archies provide a diverse range of personalised gifts, such as Rakhi hampers, greeting cards, and customized keepsakes, all designed at strengthening the bonds of love between siblings.
At the launch event, Varun Moolchandani, Executive Director of Archies, shared his thoughts on the campaign, saying, “We are excited to launch the ‘RishteJazbatonKe’ campaign this Raksha Bandhan, we want to celebrate the timeless and unbreakable ties of love that define this celebration. We hope that our campaign and carefully curated range of gifts bring joy and create lasting memories for siblings everywhere.”
Express the love you have for your sibling with Archies this Raksha Bandhan as it has something special for every brother and sister. Whether you are together or miles apart, Archies' unique and personalized gifts ensure that your love and appreciation are beautifully conveyed.
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