In collaboration with wrestler Nisha Dahiya, Bata’s flagship athleisure brand Power has launched the ‘Stronger Inside’ campaign as she gears up for Paris Olympics 2024.
The campaign is rooted in the brands philosophy of ‘Stronger Inside’ and highlights the effort and commitment of athletes to their goals. As she prepares to compete at the Paris Olympics 2024, Nisha is seen sporting the latest from Power’s ‘Energy’ Collection and ‘Acti-wear’ range.
Speaking about the partnership, Deepika Deepti, Head of Marketing, Bata India, said, “We’re cheering Nisha on as she takes on the world in the Paris Olympics! Her journey of resilience and inner strength embodies the spirit of Power by Bata. Our vision is to ignite empowerment across India, fueled by inner strength and accessible technology. We aim to inspire self-belief and determination in every fitness enthusiast. Here’s to Nisha, achieving her Olympic dreams!”
As Nisha Dahiya sets her sights on gold at the Paris Olympics 2024, her collaboration with Power by Bata underscores a shared commitment to excellence and resilience. The ‘Stronger Inside’ campaign not only celebrates her athletic prowess but also aligns with the brand's dedication to empowering athletes through innovative and supportive gear. As Dahiya prepares to compete on the world stage, the partnership highlights the mutual goal of inspiring strength and determination in athletes across India. Power by Bata continues to support and uplift those who push boundaries and strive for greatness.
Nisha Dahiya is ‘Stronger Inside’ with Bata’s Power
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