Axis Bank Brings Sanskrit to the Digital Age

Following Indian Independence Day, AutumnGrey, a Grey company, and Axis Bank have unveiled a unique campaign that brings Sanskrit, one of the world's oldest languages, into the digital era. This initiative highlights how an ancient language can address contemporary challenges.

Although Sanskrit is one of India’s 22 official languages, its use has waned over the centuries. The campaign seeks to reignite interest in this historical language while simultaneously tackling a significant modern issue: online security.

Anusha Shetty, Chairperson and Group CEO of Grey India, commented, "This campaign exemplifies how we can address a crucial issue with a touch of cultural pride. We are confident that it will not only heighten awareness about online security but also foster a renewed appreciation for Sanskrit. By integrating this ancient language into modern contexts, we hope to inspire both cultural and practical engagement."