AGENCY
Rajdeepak Das
CEO & Chief Creative Officer, Leo Burnett - South Asia
“With this hilariously exaggerated cautionary tale starring Rajkumar Rao, our film gives people a glimpse into the perils of not having ‘Ghar Par Lay’s Always.’ If you don’t have Lays, anything can happen.”
CLIENT
Shailja Joshi
Director-Marketing, Potato Chips Category, PepsiCo India
“We’re thrilled to have associated with Rajkummar Rao for this campaign, and he has fantastically brought the messaging to life in the film. We hope that it will prompt consumers to always keep their favourite Lay’s well-stocked at home for uninterrupted fun.”
AGENCY
Rishabh Shrivastava
Associate Creative Director, Digital Refresh Networks
“The brand brief was to highlight ‘Kitna Milega’ as the campaign communication. Digital Refresh Networks team built on this insight which emerged from investors’ curiosity about their returns, to deliver the message in a quirky way.”
CLIENT
Radhika Gupta
MD & CEO, Edelweiss MF
“We have heard investors ask how much returns they can expect in a product, even before they choose to invest in a financial product / Mutual Funds. We have picked on this insight of ‘Kitna Milega’ to build on the communication for Target Maturity Funds.”
