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GROWTH FLATLINES: WHEN WILL IT REVIVE?

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MULLENLOWE LINTAS: HITTING TOP GEAR

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WATCHING WAVEMAKER 2.0

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TV: TIME WELL SPENT

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OGILVY-VIVO SPAT: THE CLEAR PICTURE

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BETTING BIG ON THE ‘POWER OF ONE’

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THE MUST-DOs FOR MEDIA AGENCIES

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A CUT THAT CHEERS

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E-COMM ADVERTISING: RS 1200 CR AND COUNTING...

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‘Sony SAB aims to keep its viewers in a happy frame of mind’

BY SRABANA LAHIRI AND ARPITA MUKHERJEE
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HOW SONY GOT SET

BY SRABANA LAHIRI AND ARPITA MUKHERJEE
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BOOM TIME FOR WEB CONTENT CREATORS

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THE HOTTEST JOB ROLES

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IS THE INDUSTRY ANY CLOSER TO ADOPTING CPT?

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WENDY CLARK: COUNTING ON THE 3Ps

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NEW SOLE OLD NAME

Bata India recently launched a new campaign, ‘Neo Casuals for Neo Leaders’. Anand Narang, VP - Marketing and Consumer Experience at Bata India Limited shares insights

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Neeta Nair of IMPACT Magazine speaks with team Ogilvy India.