ZEE HINDUSTAN GOES ANCHOR-LESS

The Zee Media Corporation (ZMCL), has formally announced that it is making its Hindi news channel Zee Hindustan anchor-less. Rajya Sabha MP Dr Subhash Chandra and Ashok Venkatramani, MD, ZMCL throw some more

16 Dec, 2018 by admin

The Zee Media Corporation (ZMCL), part of the Essel Group, has made an announcement that has left everybody intrigued. The media house has formally announced that it is making its Hindi news channel Zee Hindustan anchor-less. Rajya Sabha MP Dr Subhash Chandra and Ashok Venkatramani, MD, ZMCL throw some more light on this…

ABOUT THE BIRTH OF THE CHANNEL: Dr Subhash Chandra: The anchors who appear on news channels often appear to give colour to a particular story. The viewers who really want to follow, or just know the news are left with no choice but to watch that anchor. We at Zee, sensed this need gap and decided to come up with an alternative to provide news, without any views. And this is how Zee Hindustan was born. Since the inception of television news in the country, nobody has thought about giving the viewers a channel which can serve this basic purpose. Zee Hindustan fills that void.

HOW IT WILL BE DIFFERENT: Ashok Venkatramani: The country is heading towards the biggest election battle. In a forced opinionated environment, Zee Hindustan will definitely break the clutter and create a niche for itself amongst viewers. The combination of news in its purest form and a variety of content will help the channel stand out from the clutter.

Feedback: impact.edit@exchange4media.com Category: Talking Point Volume No: 15 Issue No: 28

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