Q] You spoke in-depth about VUCA, how can a small brand or a start-up should should counter it in today’s time?
I think VUCA is here to stay and the most important thing for a young brand, for a young group or a start-up is really to set three things right. Number one is being sure of what they want to do, what is their core consumer proposition, and what are they giving to the consumer? Number two is what is the kind of work environment or the culture of the organization, even if it’s 5 people or 10 people, what is it that they want to set up? The third is what they seek to achieve. It cannot be just valuation, but something more important than that. So, getting the core consumer proposition, and figuring out the culture of the organization, are probably the three most important things that they should focus on.
Q] Being one of the major advertisers in India and across the world, have you changed your strategy while looking at the current market sentiments in India and abroad?
Well, our strategies keep evolving, depending on the consumer journey and depending on what a particular category or what a particular brand needs. So, yes, it keeps changing. There’s nothing constant about these things, they keep changing over a period of time.
Q] Today, how important is it for a brand to have a sustainable approach? What is Nestle’s sustainable strategy to protect the environment?
Sustainability and climate change goals are very much integral parts of the organization. We have sustainability projects around sourcing and around plastics, energy and water. Globally, we will be net zero emissions by 2050 and a lot of these projects are being implemented in India as well. So, it’s a very strong project that we
have got.
Q] How much revenue growth is Nestle expecting in the upcoming years as compared to the previous two years?
I can’t tell you that because we don’t give out forward-looking numbers.
