WE WANT TO SENSITIZE PEOPLE TOWARDS WILDLIFE: ZULFIA WARIS

Zulfia Waris, Vice President, Premium & Digital Networks, Discovery Communications India talks of Animal Planet’s tie up with the Municipal Corporation of Greater Mumbai (MCGM) to launch a 3D Theatre inside the VJB Udyan and Zoo

04 Feb, 2019 by admin

In a bid to sensitize Mumbaikars, especially children, towards wildlife, Animal Planet has tied up with the Municipal Corporation of Greater Mumbai (MCGM) to launch a 3D Theatre inside the Veermata Jijabai Udyan and Zoo. The theatre would air content from Animal Planet. The entry to the theatre will be free for students from MCGM schools whereas a nominal fee of Rs 50 will be charged to nonMCGM school students/individuals.

The soon-to-be-launched cinema will have a seating capacity of over 200 and will air four shows a day. While the zoo currently attracts over 15,000 people every week and around 30,000 people during weekends, MCGM is hoping that the launch of the new theatre will give a further boost to the zoo, while sensitizing visitors about wildlife.

Some documentaries that will be showcased at the theatre are ‘Jawai: India’s Leopard Hills’, ‘African Wild’, ‘Mysterious Wilds Of India’, ‘Extinct Or Alive’ and ‘Speed Of Life’.

Speaking about the initiative, Zulfia Waris, Vice President, Premium & Digital Networks, Discovery Communications India said, “The initial line-up of documentaries offered to the VJB Udyan & Zoo theatre are entertaining and at the same time thought-provoking - emerging from the fascinating intersection of the animal, human and natural worlds. We are confident that this unique initiative will go a long way in engaging and awakening viewers to the need for animal welfare and conservation.”

Feedback: impact.edit@exchange4media.com Category: Talking Point Volume No: 15 Issue No: 35

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