With an aim to enhance a brand’s identity through music, Songdew, a platform which hosts some of India’s best independent musicians and their music, has launched Songdew Play. Sandip Tarkas, Director Songdew tells us more about this unique B2B service offering for brands looking for an exclusive sonic strategy to better the consumer experience...
ON THE CONCEPTUALIZATION OF SONGDEW PLAY: We all tend to react to and establish emotional connect with the kind of sound we hear and that provides huge opportunities for brands to build a strategy for creating a brand experience around music. Songdew Play thus offers brands a chance to engage better with consumers through curated playlists put together by some of the best musicians and bands in India on Songdew’s platform, created specifically to match the brand’s identity.
ON THE BENEFIT OF SONGDEW PLAY FOR BRANDS: We strongly believe that Songdew Play can help influence a customer’s mood, buying behaviour and brand perception in a positive way, given the fact that music is a universal language. Given the highly competitive environment, music as a part of the overall brand experience will become an important tool to stand out from the crowd.
ON PROMOTING SONGDEW PLAY: Songdew is working with several brands currently for Songdew Play curated music. The Songdew Play package is priced between Rs 200-Rs 20,000, depending on the number of outlets, store size, and type of music, among other parameters. The minimum package is one year, with a monthly payable fee, although Songdew is offering a threemonth pilot for certain brands, based on their requirement.