Shemaroo Entertainment launched its OTT platform, ShemarooMe, that will offer a spread of content for an audience looking for Indian video content across Bollywood, Gujarati, Devotion, Punjabi and children’s content.
Consumers have the option of buying individual packs piecemeal or the allaccess pack of ShemarooMe. Introductory pricing for individual category plans cost Rs 49 per month or Rs 499 per year. The all-access plans cost Rs 99 per month or Rs 999 for a year.
Talking about the launch, Hiren OUR OTT PLATFORM SHEMAROOME IS A BIG LEAP FOR US: HIREN GADA Gada, CEO, Shemaroo Entertainment said, “This is a big leap for Shemaroo. As a company, we have always understood the real pulse of the Indian audience and our history is testimony to that. While Bollywood - both classic and contemporary - is our core strength, we aim to bring a rich and diverse offering far beyond that for the underserved consumers and definitely do more to sustain the nostalgia economy.”
Talking of what we can expect from the platform in the near future, Zubin Dubash, COO, Digital, Shemaroo Entertainment Limited, said, “Through ShemarooMe, we wish to pamper Indians with great content that can be watched over and over again. Great content needs greater technology. Our content is offered on a state of art, robust platform, with a roadmap of features to woo our audiences. From live to linear to VOD content, we have all forms of consumption options available for our customers. We will be expanding our OTT distribution through strategic partnerships, to offer exciting content across multiple platforms catering to the target audience and we do hope this is cherished by our audiences who have supported us for over 55 years!”