With a focus on the country’s large millennial population, the Mahindra Group has rolled out a new campaign #NutureYourCuriosity. The campaign is derived from the insight that the influence of ‘curiosity’ enables breakthrough discoveries and remarkable innovations. Innovation is at the heart of everything the Group does as is evident from its creation of futuristic products and services that solve business and industry challenges. The campaign has been activated through a film supported by a social media campaign, including the ‘Curiosity Test’ curated by Harvard Business Review (HBR).
Speaking about the Group’s latest campaign, Vivek Nayer, Chief Marketing Officer, Group Corporate Brand, Mahindra & Mahindra Ltd., said, “People who challenge the status quo and look for solutions to problems are the people who will change this world for the better. Solutions to the world’s problems can only emerge when one asks the right questions. Only the curious ask these questions and challenge the status quo. To make the world a better place, we must nurture this curiosity and seek meaningful innovations. Our aim with this campaign is to encourage individuals to nurture their curiosity while showcasing how this is leading to innovations and the leveraging of new age technologies at Mahindra. This is yet another way by which we are enabling and encouraging people to Rise.”
He added that the vision behind the new campaign is to inspire people to be curious, to ask more and to know more. “To enable people to understand just how curious they are, we have syndicated a curiosity test along with HBR, a very credible name around the world,” Nayer added. Mahindra’s new campaign will be amplified on digital and social media platforms and the film will be promoted across YouTube, Facebook, Twitter, LinkedIn and Instagram. Individuals will be able to take the curiosity test on the NurtureYourCuriosity site and post their results on their social media platforms.