The Global Effie has released its Effie Index 2020 and Ogilvy India has been announced as the No.2 ‘Most Effective Agency in the World’ and the No.1 ‘Most Effective Agency in Asia’. Ogilvy’s parent company, WPP, continues to be the No. 1 ‘Most Effective Agency Holding Group in the World’. Apart from Ogilvy India, its clients also made it to the global ranking list - Unilever became the No.1 ‘Asia Pacific Marketer of the Year’ while KFC is the No.1 ‘Asia Pacific Brand of the Year’. Besides, KFC and Vodafone are also listed among the five Most Effective Brands.
Speaking on the achievement, Piyush Pandey, Chief Creative Officer Worldwide and Executive Chairman India, Ogilvy says, “It is yet another recognition of our continued belief in our founder David Ogilvy’s words, ‘We sell or else…’. I am extremely proud of our clients and Team Ogilvy for winning us this recognition.”
Prem Narayan, Chief Strategy Officer, Ogilvy India says, “This is a tribute to the great partnership between our clients and the Ogilvy planning, account management and creative talent that we have fostered over the years in India.”
Now in its tenth year, the Global Effie Index identifies and ranks the most effective agencies, marketers and brands by analysing finalist and winner data from more than 50 national and regional Effie Award competitions. The 2020 rankings reflect a compilation of over 4,000 worldwide Effie winners and finalists announced between January 1, 2019, and December 31, 2019.
OUCH MUMMY AD BY OGILVY FOR HUL’S BRU INSTANT WINS IN KANTAR CREATIVE EFFECTIVENESS AWARDS
The ‘Ouch Mummy’ campaign (Tamil) for Hindustan Unilever’s Bru Instant by Ogilvy has been ranked #9 amongst the top performing global TV ads for 2019 in the Kantar Creative Effectiveness Awards. It’s the only ad from India to win an award across all categories- TV, Digital and OOH/ Outdoor - in the recently released inaugural Kantar Creative Effectiveness Awards, picking 2019’s most effective adverts as judged by consumers. BP’s Blind Date (Spain), Milka’s Christmas ad ‘Give to Those who Give the Most’ (Germany) and HSBC’s CSR Birmingham (UK) are the most effective ads from around the world in 2019, according to Kantar.