Ending weeks of speculation, Nilanjana Bhaduri Jha, former Chief Content Officer, HT Digital Streams and Rajiv Bansal, ex-CEO, HT Digital Streams are venturing out together on an entrepreneurial path with Opoyi, a new age media start-up because they strongly believe that traditional media companies will not be capable of disrupting digital media audiences in the future.
What is Opoyi
Co-Founder Bansal says, “Opoyi stands for ‘opinion of you and I’. It goes with our base philosophy that everyone’s opinion matters as long as it is authentic. We are marrying trustworthiness and authenticity of traditional media companies with the unlimited nature of content that can be generated by users. We are also adding algorithms to crowdsource fact checking and bias so that every piece of content in Opoyi can be accurately tagged for authenticity and viewpoint. We are supplementing this with the world’s most flexible content team to generate content across formats in a timely manner. We are looking to go across all international geographies and languages.”
How it is different from other media companies
Co-founder Jha says, “At one end, traditional media companies provide a good level of quality control but they have biases and limited content. On the other hand there are social networks, which provide multiple viewpoints and unlimited content but have no quality control or relevance, yet viewers looking for more content turn to them, which leads to the dissemination of fake news. What Opoyi does is provide unlimited yet authentic and reliable news content.”
Opoyi will get what they like to call ‘influentials’ on board to create the content. Anyone can contribute and create their own audiences and the content’s reach will depend on its trustworthiness and relevance. The Opoyi team will give them the support they need for taking it to different languages by creating packages of content around it if they find it is authentic and will go viral. If a particular piece of content created is fake then through fact checking and the advanced algorithms on their platform, and crowdsourcing factors like trust and bias, the content will be weeded out even before it reaches readers. All content will be personalised to each individual end user’s preferences. So Jha and Bansal are trying to combine the best of content with the best of technology through Opoyi.