E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
  • About
  • Team IMPACT
  • Contact us
  • Subscribe
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • TALKING POINT
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
    • IMPACT TOP 50 WOMEN 2022
    • IMPACT TOP THIRTY UNDER THIRTY 2021
    • IMPACT TOP 30 UNDER 30
    • IPOY-2019
search
  1. Home
  2. Talking Point

#ADEYRAHO, SAYS BIG B IN KBC SEASON 11 TEASER

Sony Entertainment Television has unveiled the theme for the 11th season of KBC, “Agar vishwaas hai, toh khade raho… #AdeyRaho” and has released a teaser featuring the show’s host Amitabh Bachchan

BY IMPACT Staff
15th July 2019
#ADEYRAHO, SAYS BIG B IN KBC SEASON 11 TEASER
Sony Entertainment Television has unveiled the theme for the 11th season of Kaun Banega Crorepati (KBC), which will see Amitabh Bachchan reprise his role as the show’s host. The channel has released a teaser, which reveals the theme of this season’s campaign – “Agar vishwaas hai, toh khade raho… #AdeyRaho” (If you truly believe in yourself, stand up for yourself and keep at it). The campaign, conceptualised, written and directed by film-maker Nitesh Tiwari, brings out this core message well, using situations and stories that are relatable and thought-provoking with a tinge of humour. The teaser tells the story of a young woman rebelling against her family that would rather have her married off than join the family business. Ultimately, she appears as a participant on KBC, wins the prize money, and starts her own venture. Her win in the contest is also a win over her family.

Commenting on the campaign, Aman Srivastava, Head - Marketing at Sony Entertainment Television, says, “KBC is not just a show; it is a part of people’s lives. Each year, our campaign reflects this sentiment. This year’s theme of ‘Vishwaas Hai toh Khade Raho… Adey Raho’ reinstates and encourages people to believe in themselves and their aspirations, regardless of the societal norms. The campaign is conceptualized and written by Nitesh Tiwari who never ceases to surprise us with his simplicity in translating an insight-led campaign into a thought-provoking visual treat.” Tiwari also explains the insight behind the campaign and his expectations from it thus: “Each year, I look forward to working on KBC like it’s my first. This year, we have approached the campaign a tad differently. We have tried to bring back humour in the narrative so that the key insight registers with more impact.”
  • TAGS :
  • Talking Point

RELATED STORY VIEW MORE

KHADIM STEPS UP ITS DESIGN GAME
AGEAS BRINGS IN DEEP FAKE TECH TO MAKE INDIA FUTURE READY
DIAGEO INDIA SAYS CHEERS TO YAARI

TOP STORY

HOW TATA NEU LEVERAGED IPL 2022 ON TV FOR ITS LAUNCH

Find out how the all new app has successfully made its presence felt at the mega event this year


'CONTENT IS KING, FANS ARE KING KONGS'


GODREJ COMBINES COOLING WITH HEALTH


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE


IMPACT SPECIAL ISSUES


  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • 14th-ANNIVERSARY-SPECIAL

  • 13th-ANNIVERSARY-SPECIAL

  • TOP 50 MOST INFLUENTIAL WOMEN

VIDEO GALLERY VIEW MORE

M.V Shreyams Kumar of Mathrubhumi Group talks to Neeta Nair of IMPACT
Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

HOME

COVER STORY

CMO INTERVIEWS

TALKING POINT

CREATIVE ZONE

SPOTLIGHT

INTERVIEWS

BACKBEAT

VIDEOS

HAPPENINGS

E-PAPER

THE TEAM

EVENTS

OTHER LINKS

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. B-20, SECTOR 57 NOIDA (U.P)

Connect With Us !

+ (0120) 4007700


Copyright © 2019 impactonnet.com