Talking Point

Talking Point

M&E COMPANIES MUST REINVENT TO NAVIGATE TECHNOLOGICAL DISRUPTION, SAYS EY SURVEY

BY TEAM IMPACT
Talking Point

80% OF MARKETERS WILL SOON RAISE MARTECH SPENDS: MIRUM INDIA’S MARTECH REPORT

BY TEAM IMPACT
Talking Point

VOOT SELECT SHOULD BE AMONG TOP 2-3 SVOD PLATFORMS: VATS

BY SONAM SAINI
Talking Point

WITH #TWOBINSLIFEWINS CAMPAIGN, TATA TRUSTS AIMS TO ENCOURAGE WASTE SEGREGATION AT SOURCE

BY TEAM IMPACT
Talking Point

INCA IS THE IDEAL TOOL FOR SAFE BRAND ENGAGEMENT ACROSS PLATFORMS: PRASANTH KUMAR

BY TEAM IMPACT
Talking Point

GODREJ L’AFFAIRE WILL BUILD A STRONGER CONNECT WITH MILLENNIALS: SUJIT PATIL

BY Eularie Saldanha
Talking Point

GCPL’S GOODKNIGHT JOINS AGENDA TO MAKE INDIA MALARIA-FREE BY 2030

BY Eularie Saldanha
Talking Point

WE WERE ALMOST ALWAYS IN THE SHOES OF A BROADCASTER: HIREN GADA

BY Eularie Saldanha
Talking Point

THE POWER OF MTV NISHEDH IS IN ITS REFLECTION OF REAL LIFE’

BY TEAM IMPACT
Talking Point

A BIG NO TO NTO 2.0

BY TEAM IMPACT
Talking Point

‘MOTHER’S RECIPE’S STRATEGIES ARE CURRENTLY FOCUSSED AROUND DIGITAL MARKETING’

BY TEAM IMPACT
Talking Point

OTT partnerships and brand integrations are new line of business: Sameer Saxena, CCO, TVF

BY Ronald Rodrigues
Talking Point

OUR IDEA IS TO BUILD A SPORTS COMMUNITY IN INDIA: NEVILLE BASTAWALLA

BY Arpita Mukherjee
Talking Point

#MakeupThatKares campaign aims to spread beauty: Katrina Kaif

BY Ronald Rodrigues
Talking Point

ONLY HAVING A SHOW CONVERSATION DOES NOT BUILD A BRAND: NAVIN SHENOY

BY Arpita Mukherjee

TOP STORY

PRINT: SET FOR AN APRIL REVIVAL DESPITE IMPACTED CIRCULATION

Halt of printing due to lockdown has revenue implications, but print players hope new financial year will bring new advertising budgets

TV: LOCKDOWN SEES 8% JUMP IN VIEWERSHIP

HOW INDIA’S M&E INDUSTRY IS COPING WITH THE ONGOING COVID-19 LOCKDOWN

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