Tags Story

Cover Story
THE RETURN OF THE RATINGS
BY SONAM SAINI
Cover Story
NTO 2.0 TO BACKFIRE ON CONSUMERS?
BY Archana Khatri Das
Cover Story
THE NEW BOSS
BY Javed Farooqui
Interview
‘WE WILL DOUBLE DOWN ON OUR CONTENT PILLARS THIS YEAR: FERZAD PALIA
BY Mitaksh Jain
Spotlight
WE WILL COME BACK WITH A ROBUST TOPLINE: NINA ELAVIA JAIPURIA
BY NAZIYA ALVI RAHMAN
Interview
TIME TO FOCUS ON MUTUAL LONG-TERM VALUE CREATION: SONIA HURIA
BY TEAM IMPACT
Talking Point
VOOT SELECT SHOULD BE AMONG TOP 2-3 SVOD PLATFORMS: VATS
BY SONAM SAINI
Spotlight
ADLANDERS RUN FOR VARIED CAUSES AT TATA MUMBAI MARATHON, 2020
BY TEAM IMPACT
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Regional content and analytics to drive sector, says Nina Elavia Jaipuria of Viacom18
BY TEAM IMPACT
Talking Point
THE POWER OF MTV NISHEDH IS IN ITS REFLECTION OF REAL LIFE’
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TOP STORY VIEW MORE

WHY THIS RUSH TO REINSTATE TRPS, HAVE THE FUNDAMENTALS BEEN FIXED (PUN NTENDED)?

The I&B Ministry’s decision to reinstate TRPs pronto on the eve of state elections may not be in the best interest of either media or the nation, states Dr Annurag Batra

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‘CONTENT IN VERNACULAR LANGUAGES IS ON THE CARDS’

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WHY RENEE FEELS THE PANDEMIC HELPED THE BRAND

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Shashank Lanjekar of Taproot Dentsu on Facebook 'Rizwan' campaign