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Interview
‘BRAND BUILDING IS 20% OF OUR ENTIRE MARKETING SPENDS’
BY Archana Khatri Das
Talking Point
HOW YOU CAN ADD VELOCITY TO YOUR CAMPAIGNS
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Spotlight
THE NEW ORDER FOR OTT AND SOCIAL MEDIA
BY TEAM IMPACT
Interview
‘TWITTER IS ONE OF THE MOST CRUCIAL MARKETING MIX VEHICLES’
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Spotlight
THE AGE OF CONTENT
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TWITTER SET TO INTRODUCE FLEETS, POSTS THAT WILL DISAPPEAR IN 24 HOURS
BY TEAM IMPACT
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TWITTER: KEEPING THE HUMAN CONNECTION ALIVE
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Talking Point
WE WORK WITH MARKETERS RIGHT FROM THE IDEATION PROCESS: RISHABH SHARMA, TWITTER
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WHY THIS RUSH TO REINSTATE TRPS, HAVE THE FUNDAMENTALS BEEN FIXED (PUN NTENDED)?

The I&B Ministry’s decision to reinstate TRPs pronto on the eve of state elections may not be in the best interest of either media or the nation, states Dr Annurag Batra

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‘CONTENT IN VERNACULAR LANGUAGES IS ON THE CARDS’

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WHY RENEE FEELS THE PANDEMIC HELPED THE BRAND

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Shashank Lanjekar of Taproot Dentsu on Facebook 'Rizwan' campaign