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Interview
‘BRAND BUILDING IS 20% OF OUR ENTIRE MARKETING SPENDS’
BY Archana Khatri Das
Talking Point
HOW YOU CAN ADD VELOCITY TO YOUR CAMPAIGNS
BY Kanika Mitta
Spotlight
THE NEW ORDER FOR OTT AND SOCIAL MEDIA
BY TEAM IMPACT
Interview
‘TWITTER IS ONE OF THE MOST CRUCIAL MARKETING MIX VEHICLES’
BY Anjana Naskar
Spotlight
THE AGE OF CONTENT
BY DIPALI BANKA
More From Impact
TWITTER SET TO INTRODUCE FLEETS, POSTS THAT WILL DISAPPEAR IN 24 HOURS
BY TEAM IMPACT
More From Impact
TWITTER: KEEPING THE HUMAN CONNECTION ALIVE
BY CHRISTINA MONIZ
Talking Point
WE WORK WITH MARKETERS RIGHT FROM THE IDEATION PROCESS: RISHABH SHARMA, TWITTER
BY Ronald Rodrigues

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Words That Worked as First Aid

Prashant Deorah, CEO, Puretech Digital, shares the story of a cathartic experience that made him rework how he leads his team

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Koffee With Karan Season 7 Delivers Exceptional ROIs for Brands

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Jonathan Cummings of Landor & Fitch in conversation with IMPACT Magazine