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Talking Point
WHY VIVO PRO KABADDI LEAGUE IS THE ADVERTISING PLATFORM FOR HIGH-OCTANE BRAND ENGAGEMENT
BY TEAM IMPACT
Spotlight
INDIAN SUPER LEAGUE: A HOTBED OF INNOVATIVE BRAND ACTIVATION OPPORTUNITIES
BY Archana Khatri Das
Interview
'LIVERPOOL VERSUS UNITED GAMES ARE LIKE INDIA-PAK CRICKET MATCHES’
BY NEETA NAIR
Interview
‘I AM IN LOVE WITH MANCHESTER UNITED’S ‘NEVER SAY DIE” SPIRIT’
BY NEETA NAIR
Interview
THIS IPL WILL BE A BENCHMARK FOR OTHERS TO LEARN FROM: SANJOG GUPTA
BY NAZIYA ALVI RAHMAN
Cover Story
STAR’S DREAM IPL
BY SIMRAN SABHERWAL
Cover Story
HOW BRANDS CAN CASH IN ON EMERGING LEAGUES
BY CHRISTINA MONIZ
Interview
VOLTAS HAS GROWN AS A BRAND TODAY, ALONG WITH THE IPL
BY CHRISTINA MONIZ
Interview
‘PLATFORMS LIKE PBL ARE A GREAT OPPORTUNITY TO HAVE DEEPER CONNECT WITH OUR CONSUMERS’
BY CHRISTINA MONIZ
Interview
‘THE PRESENCE OF IPL ACROSS MULTIPLE PLATFORMS MAKES IT A GREAT PLATFORM FOR MARKETERS’
BY CHRISTINA MONIZ

TOP STORY VIEW MORE

WHY THIS RUSH TO REINSTATE TRPS, HAVE THE FUNDAMENTALS BEEN FIXED (PUN NTENDED)?

The I&B Ministry’s decision to reinstate TRPs pronto on the eve of state elections may not be in the best interest of either media or the nation, states Dr Annurag Batra

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‘CONTENT IN VERNACULAR LANGUAGES IS ON THE CARDS’

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WHY RENEE FEELS THE PANDEMIC HELPED THE BRAND

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Shashank Lanjekar of Taproot Dentsu on Facebook 'Rizwan' campaign