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Cover Story
FLEXIBILITY, ADAPTABILITY, SPEED: LODESTAR’S NEW MANTRA
BY Srabana Lahiri
Spotlight
WE NOW KNOW HOW OUR KIND OF MADNESS WORKS: ABHIJIT AVASTHI
BY Srabana Lahiri
Interview
MARUTI SUZUKI: CREATING ‘PHYGITAL’ EXPERIENCES
BY Srabana Lahiri
Cover Story
UPSKILLING: TOP PRIORITY FOR THE CMO TODAY
BY Srabana Lahiri
Interview
‘ADVERTISING HAS TO DELIVER SHARP BUSINESS RESULTS’
BY Srabana Lahiri
Interview
‘WE NEED TO BE EVEN MORE NIMBLE THAN EARLIER’
BY Srabana Lahiri
Interview
TECHNOLOGY HAS COME TO THE PARTY, SAYS SWATI BHATTACHARYA OF FCB ULKA
BY Srabana Lahiri
Interview
THE FESTIVAL OF IDEAS IS HAPPENING ALL AROUND US: JOSY PAUL
BY Srabana Lahiri
Spotlight
THE ART OF STORY-TELLING DOESN’T CHANGE: BAUDDHAYAN MUKHERJI
BY Srabana Lahiri
Interview
MY INSPIRATION IS THE PEOPLE OF INDIA: PIYUSH PANDEY
BY Srabana Lahiri

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Rad Ads Of The Week!

Always on the lookout for great advertisements, IMPACT makes note of the ones that shined last week

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VIDEO GALLERY VIEW MORE

Arnab Roy of Coca Cola talks to Neeta Nair of Impact Magazine about the new Coke Studio Bharat